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Welcome to Everyday MBA with Kevin Craine

Each week hear interviews with best-selling authors, innovative thought-leaders and top-shelf executives sharing techniques and tips for business and career success. Listen in the second half of each episode for three action items you can use today.

Aug 5, 2017

Episode 114 - Jonathan David Lewis discusses his book Brand vs Wild and ways to build resilient brands for harsh business environments. Jonathan is a branding and business strategist and a partner at McKee Wallwork + Company. You’ve seen him in places like Forbes , Digiday and Advertising Age. He says that the factors involved in surviving in today’s business landscape have surprising similarities to actual wilderness survival psychology. How so? Find out in this interview. Stay tuned after the interview for three action items and hear bonus comments.

Host, Kevin Craine  Everyday-MBA.com