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Welcome to Everyday MBA with Kevin Craine

Each week hear interviews with best-selling authors, innovative thought-leaders and top-shelf executives sharing techniques and tips for business and career success. Listen in the second half of each episode for three action items you can use today.

Dec 16, 2017

Episode 132 - Christopher Lockhead discusses his book "Play Bigger" and how brands dominate the market by creating new market categories. The Marketing Journal calls Christopher “One The Best Minds in Marketing,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” Listen for three action items that you can use to take advantage of the ideas and advice in this interview. 

Host, Kevin Craine   Everyday-MBA.com