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Welcome to Everyday MBA with Kevin Craine

Each week hear interviews with best-selling authors, innovative thought-leaders and top-shelf executives sharing techniques and tips for business and career success. Listen in the second half of each episode for three action items you can use today.

Oct 19, 2019

Episode 223 - Alexandra Watkins discusses her book Hello, My Name Is Awesome and how to create a great brand name. Getting your brand name wrong can have painful consequences; getting it right can have a magical effect. Explore specific techniques to brainstorm, validate and test your brand name to ensure better business success. Listen for three action items you can do today.

Host, Kevin Craine

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