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Welcome to Everyday MBA with Kevin Craine

Celebrating 1 Million Downloads!

Each week hear interviews with best-selling authors, innovative thought-leaders and top-shelf executives sharing techniques and tips for business and career success. Listen in the second half of each episode for three action items you can use today.

Jun 5, 2021

Jonathan Byrnes from MIT discusses his book "Choose Your Customer" and how to compete against digital giants like Google and Amazon. Jonathan earned a doctorate from Harvard and has taught at MIT for over 30 years. Some of today's biggest names in tech and business have been among his students. He is a frequent contributor to Harvard Business Review and the author of "Islands of Profit in a Sea of Red Ink", named by Inc. as a Best Book for Business Owners.

Host, Kevin Craine

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