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Welcome to Everyday MBA with Kevin Craine

Celebrating 1 Million Downloads!

Each week hear interviews with best-selling authors, innovative thought-leaders and top-shelf executives sharing techniques and tips for business and career success. Listen in the second half of each episode for three action items you can use today.

Nov 27, 2021

Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.

Host, Kevin Craine

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